Odell Beckham Jr., the star wide receiver for the Los Angeles Rams, has partnered with CashApp. Beckham says that he will begin taking his "new salary" in Bitcoin and that he is going to give away $1 million of Bitcoin through the CashApp platform.
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"It's a NEW ERA & to kick that off I'm hyped to announce that I'm taking my new salary in bitcoin thanks to @CashApp. To ALL MY FANS out there, no matter where u r: THANK YOU! I’m giving back a total of $1M in BTC rn too. Drop your $cashtag w. #OBJBTC & follow @CashApp NOW," said Beckham in a Twitter post.
Beckham marks the next high-profile athlete to jump into the crypto space. The last major athlete to partner with CashApp was the Greenbay Packers quarterback, Aaron Rodgers. Rodgers also gave away $1 million in Bitcoin on behalf of CashApp and began taking part of his salary in the crypto.
"Bitcoin to the moon. That's why I am pumped to share that I have recently teamed with CashApp. They have enabled me to take part of my NFL salary in Bitcoin for the first time," said Rodgers about his CashApp deal.
CashApp's new deal with Beckham seems to be identical to Rodger's. But CashApp isn't the only crypto company making a marketing push into the professional sports space.
The FTX exchange has made partnerships with Steph Curry, the MLB, Tom Brady, Shohei Ohtani and even purchased the naming rights to the home of the Miami Heat. Another crypto platform, Crypto.com, just purchased the naming rights to what was formerly known as the Staples Center, home to the LA Lakers, LA Clippers and the LA Kings.